What's In The Glass? ILEA NCC + Napa-Sonoma Joint Educational Event

What’s In The Glass? The Future of Food, Beverage & Experience Design

Join International Live Events Association Northern California & Napa Sonoma Chapter for a special joint program exploring the shifting landscape of food and beverage and what it means for the events industry.

As consumer habits evolve, traditional markers of hospitality are being redefined. From declining wine and alcohol consumption among GenZ to changing economic realities, guest preferences are moving toward more intentional, experience-driven, and values-aligned offerings. So what belongs in the glass now—and what belongs around it?

This thought-provoking conversation brings together industry leaders and experts to examine emerging trends, changing tastes, and new expectations shaping today’s experiences. Panelists will share insights on where opportunity lies, how to adapt experience design to meet modern audiences, and how creativity, storytelling, and innovation can elevate food and beverage beyond the pour. Whether you work in events, hospitality, catering, venues, or…